When you are applying for jobs, it’s important to include the correct keywords in your application to highlight why your skills and attributes are relevant to a specific job or industry.
Effective use of these words will make your cover letters and job applications more meaningful to prospective employers.
Two sets of words are listed:
- General Keywords for Retail
- Skills Keywords for Retail
Use these lists when job searching or applying for Learnerships in the Wholesale and Retail industry. Remember to use words that are meaningful and relevant to your experience if you have been previously employed.
If you haven’t been employed and want to apply for a learnership, explain why you want to learn about some of these keywords. Use these words to show that you have a real interest in learning about and working in this sector.
Key Words for Retail
Average Sale Per Customer
Cost of Goods Sold
Customer Lifetime Sales
Customer Sales by Segment
Days of Supply
Decreased Customer Complaints
Expanding Internet Sales
Flair for Visual Merchandising
Generating Online Traffic
Gross Margin Return on Investment
Identifying Growth Opportunities in Buying Decisions
|Implementing Training Programs
Initiating Successful Promotions
Instituting Sales Incentives
Launched Customer Loyalty Initiative
Leading by Example
Leveraging Social Media to Increase Direct Sales
Lowered Store Theft
Negotiating More Favorable Terms with Suppliers
Opened New Store
Oversee Store Operations
Overseeing Conversion to a Super Center
Point of Sale (POS) Systems
Personalized In-Store Experience
Point of Purchase
Profit and Loss
Raised Customer Service Scores
Recognized as Retail Associate of the Month
Recruiting High Achieving Staff
Reduced Employee Turnover
Reducing Administrative Cost
Reorganized Store Inventory
Retaining Strong Performers
Sales Per Hour
Sales Per Square Foot
Sell Through Percentage
Stock to Sales Ratio
Successfully Expanding Operations
Terminating Underperforming Staff
Time Spent in the Store
Transforming Retail Space
Units Per Customer
Wage to Sales Ratio
Won Manager of the Year Award
Skills Required for Retail
Retail is a popular industry, so it’s important to know what the scarce and critical skills are. If you acquire these skills, you will have the competitive advantage over other applicants.
According to Career Advice Monster, some roles will require a very specific set of skills and some positions are more creative than others, for example:
- Visual Merchandisers will need to have a creative flair with an eye for three-dimensional design and the ability to translate design concepts into tangible displays that will attract potential customers.
- Buyers and Merchandisers need to be analytical, numerate and commercially astute. They have to match products to markets and meet future trends.
- Store Managers need to be good all-rounders – sales people, team leaders, target driven, with the ability to juggle a number of different tasks simultaneously.
Many skills that are required for each position will be learnt on the job but you may have already acquired some of them during your career or work placements.
The retail industry recognises a set of four key competencies that anyone serious about carving out a career for themselves in this sector will need:
- – Business Focus
– Personal Effectiveness
– Relationship Management
– Critical Thinking
These competencies include a range of typical skills that employers are looking for in applicants, such as:
- – excellent communication and interpersonal skills
– good standard of IT and numeracy
– effective influencing and negotiation skills
– strong customer focus
– ability to work under pressure and to tight deadlines
– analysing and problem-solving skills
– commercial awareness
– strong time-management skills
– attention to detail
– demonstrable leadership and management qualities
Above all else, employers are looking for people who can use their initiative to look for ways of improving the way things are done, are committed to their employer and are passionate about their sector whether it be fashion, food or cars.
Retail Skills List
Different skills will be relevant to different positions so ensure that you’re referring to skills that are relevant to the position being applied for.
Attention to Detail
Customer First Mindset
Frequent Shopper Programs
Point of Sale Systems (POS)
More Retail Skills:
Want to study for a career in Retail?
Wholesale and Retail training contacts
For more keyword lists go here