You are currently viewing Write a Pain Point Cover Letter: Pitch Your Skills Now

Write a Pain Point Cover Letter: Pitch Your Skills Now

A pain point cover letter is a bold way to grab a prospective employer’s attention. Address a specific problem they may be facing and position yourself as the solution. This post shows you how to write a pain-point motivation letter in a few easy steps and includes three templates at the end, one for a sales position and the other two are generic and easy to adapt for multiple purposes.

Master the Art of Pain Point Cover Letter Writing

cv and cover letter services

In today’s competitive job market, landing a dream job can be challenging. Highly motivated professionals are often faced with the daunting task of crafting a winning motivation letter that will capture the attention of potential employers.

cv and cover letter services

A motivation letter is an essential part of any job application. Your cover letter can be the deciding factor in whether or not you get an interview. Candidates want to set themselves apart by writing a gutsy motivation letter. Your cover letter showcases your skills and experiences and highlights your passion and enthusiasm for the position you are applying for. Your application letter must also demonstrate high-level abilities.

In this post, we’ll provide tips on how to craft a compelling pain point letter that will set you apart from other candidates. Use these pain point cover letter templates if you’re just starting your career or looking to make a change.

Here’s how to write a pain-point letter to a prospective employer

Start a pain point cover letter with these two steps:

  1. Research the company and the industry: Before you start writing, take some time to research the company and the industry. This will help you identify pain points or problems that the company may be facing.
  2. Identify a specific pain point: Build a good understanding of the company and industry. Then identify a specific pain point that you can address in your letter. For example, it could be a problem with customer retention, a slow product development process, or a lack of diversity in the workplace. Find the problem and show how you could provide a solution. Example: As a sales industry veteran, I know how to motivate and fuel success in my team.

Writing a pain point cover letter helps you adopt a strategic approach to motivate why you should have the job.

3. Agitate the Problem. Put your finger on their pain point.

Describe: Remind them how painful the problem is and how much it could be costing them. Describe how valuable a solution could be.

Example: If you’re looking for someone to drive sales momentum and initiate from national to global deals, my strategic expertise and network will make it happen!

Explain how you can solve the pain point: Once you’ve identified the pain point, explain in your letter how you can solve the problem. Use specific examples from your past experience to demonstrate your skills and abilities in this area.

4. Offer the Solution in your pain point cover letter

Emphasize your qualifications: In addition to explaining how you can solve the pain point, highlight your qualifications that make you the right person for the job. This could include relevant experience, skills, education, and personal qualities.

Example: I’ve worked in sales and development teams spanning continents, developed strategy in mid-flight and speak 4 African languages. Hire me tomorrow and I can hit the ground running; with experience that will allow me to seamlessly fit in.

5. Close your pain point cover letter With Confidence

Be concise and professional: Keep your letter concise and professional. Use a business letter format and make sure to proofread for errors before sending.

Example: I‘d like to know more about your challenges in online sales and how I can assist.

6. Follow-through is to follow up

Follow up: After sending your letter, follow up with the employer to express your continued interest in the position and to answer any questions they may have.

Overall, the goal of a pain-point cover letter is to show the employer that you understand their challenges and have the skills and experience to help solve them. By taking the time to research the company and industry and crafting a thoughtful letter, you can position yourself as a strong candidate for the job.

Writing Pain Point Cover Letters

Here are three pain point letter templates that you can use as a starting point to write your own letter. The first is for a sales position, the next two are generic and can be adapted for any purpose:

Pain point cover letter template for salespeople

Dear [Hiring Manager],

I am excited to submit my application for the Sales Representative position at [Company Name]. With a proven track record in sales, I am confident that I can help address the specific pain points that your company is facing.

In researching your company, I have learned that one of your key pain points is around [Specific Pain Point, e.g., improving customer acquisition rates or expanding into new markets]. As a sales professional with [Number of Years] years of experience, I have a track record of success in overcoming similar challenges.

In my previous role at [Previous Company], I was responsible for [Specific Achievement, e.g., consistently exceeding quarterly sales quotas by 25% or closing deals worth $1M+ with major clients]. These accomplishments demonstrate my ability to identify customer pain points and provide effective solutions to meet their needs.

Furthermore, I have experience in [Related Industry or Skill], which allows me to provide a unique perspective on the sales process. For example, when working with clients in [Related Industry], I was able to leverage my industry knowledge to better understand their needs and provide tailored solutions that exceeded their expectations.

I am also highly skilled in [Relevant Sales Skills, such as cold calling, lead generation, or objection handling]. I have a passion for building strong customer relationships and using my expertise to deliver results that exceed expectations.

Thank you for considering my application for the Sales Representative position. I look forward to the opportunity to further discuss my qualifications and how I can help your company achieve its sales goals.


[Your Name]

Generic pain point cover letter template 1

Dear [Employer’s Name],

I am writing to express my interest in the [Job Title] position at [Company Name]. As a highly motivated and skilled [Your Profession], I believe that I am the perfect candidate for the role.

After conducting some research, I understand that [Company Name] is currently facing [Specific Pain Point]. I have experience in [Related Skill or Industry] and have successfully tackled similar challenges in the past. Specifically, [Provide Specific Example from Your Past Experience].

In my current position at [Current Company], I have also demonstrated my ability to [Provide Another Relevant Example]. I am confident that I can bring this experience and expertise to [Company Name] to help address the pain point.

In addition to my experience, I possess [Relevant Qualifications, such as Education or Certifications]. I am confident that I can make a valuable contribution to your team and help [Company Name] achieve its goals.

Thank you for considering my application. I look forward to the opportunity to further discuss my qualifications with you.


[Your Name]

Generic pain point cover letter template 2

Dear [Employer’s Name],

I was excited to see your recent job opening for [Job Title] at [Company Name]. As a highly skilled [Your Profession] with [Number of years] years of experience, I am confident that I have the skills and qualifications to make a meaningful contribution to your team.

In my research about your company, I came across [specific pain point] and it immediately caught my attention. Having worked in the [related industry or field], I have experienced this challenge firsthand and I believe I have the skills and experience to help address this problem.

[Explain how you can solve the pain point in 2-3 paragraphs. Use specific examples from your past experience to demonstrate your skills and abilities in this area.]

In addition to my expertise in addressing this pain point, I believe that my qualifications make me an ideal candidate for this role. I have [relevant experience, skills, education, personal qualities that match the job requirements].

Thank you for your consideration. I would be thrilled to discuss my qualifications further and to learn more about this opportunity. Please don’t hesitate to contact me at [Your Phone Number] or [Your Email] to schedule an interview.

Sincerely, [Your Name]

How do hiring managers use cover letters?

By understanding what hiring managers are looking for from your cover letter, you can write a relevant and effective letter.

  • 49% of hiring managers expressed that a strong cover letter can convince them to interview an otherwise weak candidate.
  • 18% of hiring managers said a weak cover letter can cause them to throw out the application of an otherwise strong candidate.
  • 33% of hiring managers say a good letter can elevate a weak applicant, and a bad letter can hurt a strong applicant.
  • Of hiring managers who always read cover letters, 58% said a strong cover letter can help a weak candidate. Of hiring managers who infrequently read cover letters, 33% said a strong cover letter can boost the application of a weak candidate.
  • 83% of hiring managers surveyed by ResumeLab stated that a good cover letter can earn you an interview, even if your resume isn’t good enough.

Click here to catch a selection of cover letter templates and job seeker advice.

Related Posts

Leonie Hall

Leonie Hall, disruptive thinker and dynamic strategist, is an expert in education, development, quality management and innovation. She has spoken at local and international conferences; and currently works as an independent consultant and content developer. Contact Leonie for a consultation.

Tell us what's up!