Tourism Learnership Application: The Best Cover Letter Guide. Apply for a tourism learnership with this comprehensive application guide. A list of tourism qualifications and a motivational letter example. This guide can help you write like a winner! Follow the advice and customise the template to suit your specific application needs.
Tourism Learnership Application Guide
When you apply for a Tourism Learnership, you may need to write a motivational letter. This explains why you are interested in the program and what you hope to gain from it. But before you start writing, let’s get a grip on the tourism industry and the qualifications that are available.
The Tourism Learnership Application Process
Firstly, you’ve found the perfect learnership opportunity, and you’re ready to apply. Secondly, is your CV polished and ready to go? Thirdly, are you staring at a blank Word document, trying to figure out what to write in your motivational letter? But don’t panic! Now take a deep breath, grab a cup of coffee (or tea, or whatever your preferred beverage is), and let’s get started.
1. Use Relevant Tourism Industry Job-related Keywords in Your Tourism Learnership Application
Using appropriate terms will show that you are really interested in pursuing a career in tourism.
Job-related Keywords for Your Tourism Learnership Application
What Tourism Job Would You Like to Do?
Have you thought about what tourism jobs you would like to do? Take a look at the tourism jobs listed below. Identify the jobs that match your interests.
- Tour guide
- Travel agent
- Hotel manager
- Resort staff
- Event coordinator
- Hospitality manager
- Chef
- Food and beverage manager
- Cruise ship staff
- Theme park employee
- Travel writer
- Adventure tour leader
- Tourism marketer
- Customer service representative
- Tour bus driver
- Destination Specialist
- Eco-tourism guide
- Tour operator
- Museum curator
- Historical site interpreter
- Visitor centre manager
- Tourism photographer
- Tourist attraction manager
- Tour planner
- Sales representative in a travel agency
- Destination marketing and management professional
- Airline staff
- Conference organizer
- Travel journalist
- Tourism consultant.
Now research the jobs. Especially the ones you have never heard of or don’t know much about! Tourism is a radical industry because it happens on land, in mountains, in the air, and in water. Not only can you select a job, but you can even select your favorite element! For example, do you want to fly? Perhaps you want to sail yachts? Don’t be limited, reach for the stars or swim with dolphins! People who go into tourism must be open to fun and adventure! Is this you?
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Applying for Tourism Learnerships: The Tourism CV
Use tourism industry job-related keywords throughout your application documents such as your Learnership CV. This is really important, read why using keywords are so damn important:

The CATHSSETA Tourism Qualifications List
Qual / Prog ID | Qualification Title / Learning Programme Title | NQF Level | Min Credits |
---|---|---|---|
65860 | Diploma: International Tourism | NQF Level 06 | 240 |
65830 | Diploma: Reception Operations and Services | NQF Level 06 | 240 |
59098 | Further Education and Training Certificate: Gaming Supervision | NQF Level 04 | 140 |
73409 | Further Education and Training Certificate: Guesthouse Management | NQF Level 04 | 156 |
65859 | Further Education and Training Certificate: International Tourism | NQF Level 04 | 132 |
65829 | Further Education and Training Certificate: Reception Operations and Services | NQF Level 04 | 126 |
71549 | Further Education and Training Certificate: Tourist Guiding | NQF Level 04 | 134 |
14110 | National Certificate: Accommodation Services | NQF Level 02 | 120 |
66190 | National Certificate: Adventure Based Learning | Level TBA: Pre-2009 was L5 | 120 |
14115 | National Certificate: Fast Food Services | NQF Level 03 | 138 |
14113 | National Certificate: Food and Beverage Services | Level TBA: Pre-2009 was L4 | 133 |
63269 | National Certificate: Gaming Operations | NQF Level 03 | 130 |
14111 | National Certificate: Professional Cookery | Level TBA: Pre-2009 was L4 | 145 |
17174 | National Certificate: Tourism: Guiding | NQF Level 02 | 134 |
14123 | National Diploma: Accommodation Services | NQF Level 05 | 241 |
20613 | National Diploma: Event Co-ordination | NQF Level 05 | 245 |
14109 | National Diploma: Fast Food Services | NQF Level 05 | 240 |
14112 | National Diploma: Professional Cookery | NQF Level 05 | 267 |
CATHSSETA: Tourism Industry Education, Training and Development
Whether you’re employed or not, you must know the CATHSSETA role if you’re pursuing a career in tourism. Note that CATHSSETA can contribute to your journey if you understand their tourism priorities and industry needs.
CATHSSETA’s Development Role in the Tourism Industry
Read these posts to learn more about CATHSSETA:

How to Write a Motivational Letter for a Tourism Learnership Application
Let’s talk about what a “motivational letter” is. Essentially, it’s a letter that explains why you’re the best candidate for the tourism learnership. It explains why you’re motivated to pursue a career in the tourism industry. As a result, this is your chance to showcase your skills, experience, and passion for the field in a concise and convincing way.
Research Will Help You Explain Your Motivation for Your Tourism Learnership Application
When crafting a motivational letter for a Tourism Learnership, it’s important to highlight your passion for the tourism industry and your eagerness to learn and grow within it.
- First research the company or organization you’re applying to. What do they do? What’s their mission statement? What kind of learnership program are they offering? Once you have a good understanding of the company, you can tailor your letter to fit their specific needs and goals.
- Next, think about your own goals and experience. Why do you want to pursue a career in tourism? What skills and experience do you have that make you a good fit for the learnership? Remember, you don’t need to have a ton of experience to land a learnership – just a willingness to learn and a passion for the field.
These posts can help you find short snappy sentences to explain yourself
How do unemployed people apply for a Tourism Learnership?
Learners are expected to register with the Department of Labour (DoL) at their nearest labour centre. The DoL unemployment database is normally used by private businesses for recruitment and placement purposes.
Motivational Letter for a Tourism Learnership Example
To give you a better idea of what a motivational letter for a tourism learnership might look like, here’s an example:
Dear [Name of Learnership Coordinator],
I wish to express my interest in the Tourism Learnership Program offered by [Name of Company/Organization]. As a recent graduate with a degree in Hospitality Management, I am eager to gain hands-on experience in the tourism industry and learn from experts in the field.
Throughout my studies, I have developed a strong understanding of the importance of customer service, effective communication, and teamwork in the hospitality and tourism industry. I have also had the opportunity to complete internships at several hotels and resorts, where I gained experience in front desk operations, event planning, and guest relations.
I am excited about the opportunity to further develop my skills and knowledge through the learnership program. In addition, I am confident that my passion for the tourism industry and willingness to learn make me a strong candidate for the position.
Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.
Sincerely,
[Your Name]
Apply for Tourism Learnerships: Write a Winning Cover Letter
Now, let’s talk about the actual structure of your letter. A good motivational letter should be no longer than one page and should include the following sections:
- Introduction: Start by introducing yourself and explaining why you’re writing the letter.
- Body: This is where you’ll explain why you’re interested in the learnership. For example, the skills and experience you have that make you a good fit. Also, why you’re motivated to pursue a career in the tourism industry.
- Conclusion: End your letter by thanking the reader for their time and consideration. You can emphasize your interest in the learnership and your enthusiasm for the opportunity.
Tips for Writing Successful Tourism Learnership Motivational Letters
Now that we’ve covered the basics of what a motivational letter for a tourism learnership should include, let’s talk about some tips for making your letter stand out:
- Be specific: Don’t just say you’re interested in the learnership – explain why. What specifically about the program or company appeals to you?
- Highlight your skills and experience: Use specific examples from your past experience to demonstrate why you’re a good fit for the learnership.
- Show your passion: The tourism industry is all about creating memorable experiences for guests. Show that you’re passionate about the industry and committed to creating those experiences.
- Keep it concise: Your letter should be no longer than one page, so make sure every sentence counts.
- Edit, edit, edit: Proofread your letter several times to make sure there are no typos or grammatical errors.
What to Include in Motivational Letters for Tourism Learnerships
In general, your motivational letter should include the following information:
- Your name and contact information
- The name of the company/organization offering the learnership
- Why you’re interested in the learnership and the tourism industry
- Your skills and experience that make you a good fit for the learnership
- Why you’re motivated to pursue a career in tourism
- A thank you and closing statement
Best Practices for Writing a Motivational Letter for Tourism Learnerships
Here are a few best practices to keep in mind as you write your motivational letter:
- Tailor your letter to the company/organization offering the learnership.
- Use specific examples from your past experience to demonstrate your skills.
- Show your enthusiasm for the industry and commitment to learning.
- Keep it concise and to the point.
- Edit and proofread your letter several times.

Tourism learnership motivation letter format
Here’s a basic format you can follow for your motivational letter:
- Your name and contact information
- The name and contact information of the company/organization offering the learnership
- Greeting (e.g. Dear Learnership Coordinator)
- Introduction (e.g. I am writing to express my interest in the Tourism Learnership Program offered by [Name of Company/Organization])
- Body (e.g. Throughout my studies, I have developed a strong understanding of the importance of customer service…)
- Conclusion (e.g. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.)
- Closing (e.g. Sincerely, [Your Name])
Examples of Motivational Letters for Learnerships
If you’re still feeling stuck, here are a few examples of successful motivational letters for learnerships:
- Hospitality Learnership Application Letter
- Youth Cover Letter for a Learnership
- Business Administration Learnership Cover Letter
Remember, your letter doesn’t have to be perfect – just authentic and convincing. Good luck with your learnership applications, and don’t forget to enjoy the journey! The tourism industry is full of exciting opportunities! With a little hard work and determination, you’ll be well on your way to a rewarding career.
Take a Hospitality Career Test
Sources:
- South African Tourism. (2019). Tourism Skills Strategy for South Africa. Retrieved from https://www.tourism.gov.za/AboutUs/Publications/Documents/Tourism%20Skills%20Strategy%202019-2022.pdf
- BusinessTech. (2020). These are the skills South Africa’s tourism industry is lacking. Retrieved from https://businesstech.co.za/news/business/381374/these-are-the-skills-south-africas-tourism-industry-is-lacking/
FAQs: How to Write a Tourism Learnership Application Letter
Q1: What is a tourism learnership application letter?
A: A tourism learnership application letter is a formal document that expresses your interest in applying for a learnership program in the tourism industry. It highlights your skills, qualifications, and enthusiasm for the field, showcasing why you are a suitable candidate.
Q2: How should I structure my tourism learnership application letter?
A: Your tourism learnership application letter should follow a standard business letter format. For example, include a proper heading, introduction, body paragraphs highlighting your qualifications and experiences. Also, add a closing paragraph expressing your gratitude and interest.
Q3: What information should I include in the introduction of my application letter?
A: In the introduction, briefly introduce yourself and state the specific learnership program you are applying for. Then express your enthusiasm for the opportunity and mention any relevant experience or qualifications you possess.
Q4: What should I include in the body paragraphs of my application letter?
A: In the body paragraphs, highlight your relevant skills, experiences, and qualifications related to the tourism industry. For example, provide specific examples of how you have demonstrated these abilities. Then explain how they make you a strong candidate for the learnership.
Q5: Is it necessary to mention my educational background in the application letter?
A: Yes, it is important to mention your educational background, especially if you have completed any relevant courses, diplomas, or degrees in tourism or related fields. For example, emphasize any academic achievements that are relevant to the learnership program.
Q6: Should I include any references or recommendation letters with my application letter?
A: It is not necessary to include references or recommendation letters with your initial application letter. However, you can mention in your letter that you have references available upon request. Save these documents for later stages of the application process, if requested.
Q7: How long should my tourism learnership application letter be?
A: It is recommended to keep your application letter concise and to the point. Ideally, it should not exceed one page in length. Focus on including relevant information that showcases your qualifications and enthusiasm.
Q8: Should I personalize my application letter for each learnership program I apply to?
A: Yes, it is highly recommended to personalize your application letter for each learnership program you apply to. Always tailor your letter to highlight the specific skills and experiences that align with the requirements and objectives of each program.
Q9: How can I make my tourism learnership application letter stand out?
A: To make your application letter stand out, showcase your passion for the tourism industry and demonstrate a genuine understanding of the program and its objectives. Use specific examples to highlight your achievements and skills. Also, ensure your letter is well-written, error-free, and visually appealing.